Penguin to publish story, activity and novelty books in 2010 based on new E1 brand.
A collection of story, activity and novelty books based on the new pre-school property from E1 - Ben & Holly's Little Kingdom - will hit retail next year courtesy of Penguin.
The Ladybird imprint will roll out a number of titles in March 2010. These will include The Royal Picnic (£6.99) storybook with character magnets; Holly's Magic Wand (£3.99) 3D sticker book; Little Library (£4.99) which includes six mini board books; The Lost Egg (£3.99) storybook and Gaston's Messy Cave (£3.99) storybook.
The books will be part of a wider licensing programme for the property, which will include DVDs, toys, plush, puzzles, games, apparel, home furnishings and a standalone magazine.