Licensing agent King Features brokered the deal on behalf of Betty Boop proprietor Fleischer Studios.
Torrid has launched the first ever plus-sized Betty Boop fashion collection, with Betty Boop x Project Runway All Stars collection.
The announcement was made during the February 8th broadcast of Project Runway All Stars on Lifetime in coordination with Hearst-owned King Features, the exclusive worldwide licensing agent for Betty Boop proprietor Fleischer Studios.
Betty Boop, one of the first fashion icons of the modern age, took the Project Runway All Stars stage last night, guest appearing as the presenter of this week’s design challenge. Contestants on the hit fashion design competition were challenged to create a chic Hollywood look inspired by the animated style icon for the opportunity to have their design sold at leading plus-size retailer, Torrid.
“At her core, Betty Boop is confident, stylish and proud to be a curvy woman, so we’re very excited to be launching her first-ever plus size fashion collection,” said Carla Silva, VP and global head of licensing at King Features. “And we couldn’t have asked for a better partner than Torrid, inclusive fashion experts who provide their consumers with style, not just sizes, ensuring they wear what they love.”