Beyblade: Evolution marketing campaign from Rising Star Games and Hasbro

Robert Hutchins

By Robert Hutchins

August 21st 2013 at 10:39AM
Beyblade: Evolution marketing campaign from Rising Star Games and Hasbro

The marketing campaign will include extensive, multi-territory cross-promotion incorporating TV, radio, print, online, in-store tournaments and social media.

Beyblade: Evolution is set to hit shelves across Europe and the US this autumn, backed by a marketing campaign from Rising Star Games, Nelvana Enterprises and master toy licensee, Hasbro.

Evolution is the first Beyblade game to be developed for the Nintendo 3DS and is just one element of a major rebrand for the Beyblade property.

The marketing campaign will include extensive, multi-territory cross-promotion incorporating TV, radio, print, online, in-store tournaments and social media.

Meanwhile, the new Beyblade television series, Shogun Steel has already begun airing across Europe, with the UK to follow soon.

The new game will retail at £29.99 and a limited collector's edition will be released at £39.99, including the exclusive Wing Pegasus 90WF Beyblade toy, not available to buy in Europe.

Martin Defries, MD, Rising Star Games, said: "We are very excited about the launch of Beyblade: Evolution.

"There has been a two year gap since the last Beyblade game was launched yet the market shows no sun of waning - quite the opposite. Beyblade is the second biggest kids' franchise in the world.

"Since it launched, over 200 million toys have sold worldwide and it has appeared consistently on major retailer top ten toy lists. Coupled wih the reception the game received at E3 and the support we are receiving from Nintendo, hasbro and Nelvana, we're confident Beyblade: Evolution will be a success."