Tempting Brands appoints firm as exclusive licensing agent for Spain, France and Portugal.
Licensing agent Biplano has secured the exclusive rights to handle the Route 66 brand across France, Spain and Portugal.
The iconic vintage American lifestyle brand was completed in 1926 and covers over 2,400 miles, three time zones and eight states.
Biplano will look to build up the existing recognition of Route 66 across the three territories, looking at new promotional opportunities as well as licensing initiatives.
Based in Amsterdam, Tempting Brands is the worldwide owner of Route 66 trademarks.