BLCEE: FME eyeing up further growth

Samantha Loveday

By Samantha Loveday

March 8th 2010 at 9:35AM
BLCEE: FME eyeing up further growth

Rebecca Bonbon and Merlin part of company's line-up in Budapest this week.

FremantleMedia Enterprises is looking forward to growing and developing its brands in the Central and Eastern European region, and will be aiming to forge key relationships in Budapest this week.

Properties on the firm's stand will include design brand Rebecca Bonbon - from the creator of Hello Kitty. FME acquired rights to the brand from Crown Creative in 2008 and now represents it globally (excluding Japan, Korea and China). Existing licensees include Alpa, Trend Import and Blueprint.

The Adventures of Merlin, meanwhile, has been sold to more than 180 countries to date, with FME holding the exclusive international rights, including distribution, licensing and home entertainment.

A recent deal with Intenium Console means that the property will soon be available as a role playing game app for iPhone and iPod Touch users.

FME acquired the licensing rights for H20 - Just Add Water in Eastern Europe and Russia at the end of 2008. The firm has exclusive rights to off and on-air promotion, sponsorship and mobile content (excluding TV rights). Since signing it up, FME has secured deals in Slovakia, Hungary, Poland, Romania, Bulgaria and the Czech Republic.

FME also manages the licensing programme in Eastern, Central and Southern Europe across key categories for fantasy property The Elephant Princess.

Finally, FME is keen to grow the Bang on the Door brand in various categories. It holds the licensing and interactive rights in Eastern Europe, Germany, Austria and Switzerland.

"BLCEE is a vital show in our calendar this year," explained Diana Dieckmann, VP licensing for Germany, Eastern, Central and Southern Europe at FME. "We're looking forward to meeting many potential licensees, as well as other people within the industry with whom to share ideas and experiences.

"Many of our licensing properties are particularly apt for the key audiences in Central and Eastern Europe and we're looking forward to growing and developing our brands even further there."