BLE 08: Hit kicks off Bob tenth birthday celebrations

Samantha Loveday

By Samantha Loveday

October 1st 2008 at 12:34PM
BLE 08: Hit kicks off Bob tenth birthday celebrations

Year-long campaign planned to mark the milestone anniversary for popular character.

Hit Entertainment has launched a year long campaign in the UK to mark the tenth anniversary of pre-school property, Bob the Builder.

The special campaign will feature DVD specials, events, new ranges of consumer products and a follow up album and music video.

2009 will also herald a new programming look as Bob moves into CGI animation for the first time and is set for broadcast in late 2009.

To kick start the campaign, Hit is hosting a special party at Brand Licensing Europe tonight (October 1st), where guests will be treated to a preview of the first single from the new album, Big Fish Little Fish.

The new music video has been produced out of Hot Animation in the UK. The single is due for release through Universal on November 24th.

A new direct-to-DVD special, Bob the Builder: Race to the Finish, is being released on November 3rd and Hit has partnered with Vue cinemas to hold special screenings in 40 cinemas across the UK on November 1st.

There are a number of other new DVD specials planned for release throughout the year, culminating in the first CGI special, The Legend of the Golden Hammer, in November 2009.

"Bob the builder has now secured its place in history as one of the most loved and recognised pre-school properties in the world," said Peter Byrne, EVP of consumer products worldwide for Hit. "We look forward to working with all of our partners in building on the success of Bob over the past ten years."