BLE 08: Roary still racing ahead

Samantha Loveday

By Samantha Loveday

October 1st 2008 at 5:54AM
BLE 08: Roary still racing ahead

Product for Chapman brand to roll out in 16 countries this year.

The international product roll out for Chapman Entertainment's Roary the Racing Car has started in earnest, with 16 different countries launching Roary products this year - and another ten set to launch in 2009.

Australia, France, Denmark, Sweden, Norway, Finland, Benelux, Croatia, Slovenia, Bosnia, Serbia, Macedonia, Korea and South Africa will all see Roary products on shelves this autumn.

"For a TV property to have an international roll out in 16 countries at the same time and just a little over a year since the programme premiere is an astonishing achievement and testament to Roary's incredible international appeal," said Chapman's director of licensing, Val Fry.

A second 52x10-minute series is currently in production at the newly opened Chapman Entertainment Studio for transmission on Five's Milkshake and Nick Jr in spring 2009.

In the UK, Roary now has 33 licensees, with the brand selling over 2.8 million products to date, including 1.5 million toys.

Across the Atlantic, Roary is set to launch on PBS Sprout in the US this month.