Over 85 companies to exhibit at the industry showcase in October for the first time.
Around a quarter of exhibitors on the showfloor at this year's Brand Licensing Europe will be attending for the first time, Advanstar has revealed.
Over 85 new exhibitors will take to the floor during October's event at Olympia.
These include varied names such as DreamWorks Animation, Warner Bros Consumer Products, MGA Entertainment, Sony Computer Entertainment Europe, The British Library, Museum of London, Royal Opera House, Endemol Worldwide Brands and Tractorland.
"This year's show has grown by a phenomenal 25 per cent with so many new exhibitors on board and many of our returning exhibitors taking larger stands," said event director Jessica Blue. "We look forward to a busy and productive three days on the show floor."
Brand Licensing Europe runs from October 16th to 18th at London's Olympia.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.