BLE 2016's License This! competition now open for entries

Robert Hutchins

By Robert Hutchins

July 19th 2016 at 10:11AM
BLE 2016's License This! competition now open for entries

The License This! competition is open to anyone with a concept that has yet to be published or broadcast, or a brand that has not yet extended to non-core consumer products.

Brand Licensing Europe’s annual License This! competition is now open for entries.

Designed to introduce new properties to licensing, the competition is now in its seventh year and has become a regular part of BLE proceedings, Europe’s largest licensing event organised by UBM.

The License This! competition is open to anyone with a concept that has yet to be published or broadcast, or a brand that has not yet extended to non-core consumer products.

Properties with roots in publishing, art and design, TV or digital media are all welcome and will be reviewed by a panel of experts. A shortlist of four properties will then be pitched to a panel in front of a live audience at BLE on October 13th this year.

This year’s winner will receive a prize worth over £6,000 which includes a furnished nine square metre stand at BLE 2017 to bring the property to market. They will also receive LIMA membership for one year and a ticket to the LIMA Licensing Essentials Course and Spring Fling Networking Party in May 2017.

“License This! is now an integral part of BLE and provides a fantastic opportunity for property owners to present their creations at Europe’s biggest showcase for brand extension,” said Ana Knight BLE brand director.

“For those who are shortlisted, it’s also a valuable learning experience – our judges are always forthcoming with advice and feedback, something which past winners and runners up have found extremely useful in shaping their strategies.

“We would urge anyone with a new concept to enter today.”

Past winners of the License This! competition include Pink Chillies, RaNT! and Mr Trafalgar, who have each gone on to sign successful licensing agreements.

Entry forms and competition rules can be found at www.brandlicensing.eu. Deadline for entries is September 9th 2016.