Space Enterprises is making its BLE debut at this year?s show and will be presenting a range of properties.
Leading the Space (stand BO35) line-up is The Hive - a CGI series from The Hive Enterprises, which is produced by Monumental Productions and Lupus Films and follows the fortunes of the Bee family, who live in Honeybee Hive.
The show is set for global exposure after Walt Disney Company EMEA picked it up in a multi-territory deal that will see it on screens from early 2011 on Playhouse Disney in France, Germany (GSA), Italy, Spain, South-east Asia, Korea, Japan, India, Latin America, Scandinavia, Central and Eastern Europe, the Middle East, and Africa.
Playhouse Disney in the US and UK have also taken an option on the agreement, which could see them showing The Hive in the future.
Terrestrial deals will see the series broadcast on GMTV in the UK, as well as Australia, Finland, Poland, Romania and Israel.
A licensing programme is also in place - Aykroyds TDP and Blues Clothing are set to produce a range of nightwear/underwear and children’s apparel respectively, whilst ITV is on board for DVDs and EMI has a worldwide licence for music publishing. Space is also looking to extend the brand across other categories such as toys and publishing.
The Pinky and Perky Show will also be featuring on the stand. The first series is now available on DVD and the show has also been broadcast on ABC in Australia, is set to air on France 3 in October, and has recently been sold to India.
The licensing programme for the brand includes T-shirts from Famous Forever Clothing and a CD Rom game from Avanquest, whilst master toy is available after original licence holder Martin Yaffe ceased trading.
Evergreen property Monty Python is next in the line-up. Space already has a strong licensing programme in place for the brand: the master toy licensee is re:creation and other partners include Famous Forever Clothing for T-shirts, Pyramid for posters, Danilo for sound cards and Underground Toys for voice key chains, while online greetings card specialist Moonpig.com offers twelve Python card designs.
Also on board are mobile phone games specialist Zed, and Zattika, which is developing a Python-based virtual world – The Ministry of Silly Games.
The final property on the Space slate is Spamalot – the musical based on Monty Python and the Holy Grail. The ongoing success of Monty Python demonstrates the potential offered by Spamalot, however Space will be marketing the property as an entirely separate brand and are looking to extend Spamalot across a range of different categories.
“We are really looking forward to presenting what is an incredibly strong selection of properties at BLE 2010,” says Space director of licensing Mark Hurry, “having three days to work with is fantastic from our point of view as we expect to be dealing with a great deal of interest from the licensing community.”
Space Enterprises Ltd was founded in February 2010, as a buyout from PPC Enterprises by Steve O’Pray and Mark Hurry.
Hurry explains: “We first broke ground in the licensing world back in 2007 as PPC Enterprises, a division of PPC – one of the biggest entertainment marketing agencies in the world.
"The move into M&L at that time was seen as a natural progression from spending over twenty years working with IP on how to market itself to the world i.e. to also take a stake in the results.”