BLOG: Eastern Promise

By Gary Jacobson

March 11th 2010 at 8:06AM
BLOG: Eastern Promise

CPLG Sport's commercial manager on how English football brands have big potential in the Far East.

Everyone knows that English football is huge in the Far East, but the sheer scale and potential of this was really brought home to me after a trip to the Hong Kong International Licensing Show with representatives of West Ham United.

To read the full opinion, click here.

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