LIMA UK MD shares his experiences of the first ever licensing conference in Finland.
Now we're into March, a serious dent has been put into the trade fair calendar by many of us, hopefully increasing our fitness as we pound the miles of booths at London Toy Fair, Nuremberg, Spring Fair, Kidscreen and the many others that vie for our attention.
I've just come back from a new date in the calendar, a licensing conference in Helsinki, the first ever such event in Finland, organised by AGMA, the Association of Agents and Managers in Creative Industries.
I have to confess that I had little insight into Finland before the trip.
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