BLOG: Social media and pop ups, the new retail landscape

By Alex Johns, Brandnew Corporation

March 16th 2012 at 10:40AM
BLOG: Social media and pop ups, the new retail landscape

Why brand owners should be considering a mix of temporary outlets and social media.

As a brand communications business with a dedicated retail arm, we at BrandNew are constantly being pushed to think outside the box when it comes to creating retail solutions for our clients.

With the world now moving at an incredible pace, what worked well yesterday may need some tweaking today.

So having created very successful pop up shops for a host of different clients from Virgin Media to Maybelline and the BBC, one might have thought that we immediately defaulted to suggesting pop up shops or temporary retail outlets when suggesting the best route forward for our clients. However one would be wrong … A pop up shop alone is now not enough to win the hearts and minds of the discerning public, it’s now only one important factor in the solution.

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