BLOG: What's hot in licensing right now

By Kelvyn Gardner

February 16th 2012 at 10:48AM
BLOG: What's hot in licensing right now

The MD of LIMA UK gives us his view on the latest trends in the business.

As head of LIMA UK, I'm often asked for my views on the latest 'trends' within licensing.

These aren’t always easy to fathom and themes come and go. But every so often, a few surface as more than 'niche' movements, gain traction, get copied, imitated and inevitably become a ‘trend’. Having spent a number of days speaking to licensees at the London Toy Fair and Spring Fair in Birmingham here’s what I am seeing and hearing.

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