BLE deal with Bulldog means firm will produce a range of 'My First...' items, mugs and accessories.
Fast growing Bluebird Brands is to produce a wide range of Goochicoo merchandise, after agreeing a deal with agent Bulldog at Brand Licensing Europe.
New items are likely to include a 'My First...' range - which could include boxes for first teeth and locks of hair - plus Mother's and Father's Day mugs, luggage and travel accessories and car accessories such as sun shades and 'baby on board' stickers.
"I took one look at Goochicoo when I got to the show and just knew that we had to be involved," said Rachel Needs, brands and licensing director at Bluebird Brands. "The property offers a number of possibilities and we can't wait to get to work turning our ideas into reality."
Rob Corney, MD at Bulldog, added: "I'm delighted that Bluebird Brands have come on board with Goochicoo. I've seen some of the great product lines they have developed in the trade coverage and know that they will do a fantastic job. The lines they will now be developing all sound like great fun, so I can't wait to see the finished products."