Blueprint taps Moomin brand to launch new product range

Jade Burke

By Jade Burke

April 20th 2016 at 10:32AM
Blueprint taps Moomin brand to launch new product range

The range is set to launch this summer at bookshops, stationery shops, major stores and online.

Moomin’s UK licensing agent, Caroline Mickler Limited, has revealed that Blueprint Collections will develop a new gifting range based on the property.

The range spans filing and storage boxes, notebooks and journals, stationery, bags, pens and other gift items including cosmetic cases and paperweights.

Each of the new products will also boast illustrations of characters from the brand, including Moomintroll, Snorkmaiden, Snufkin and Little My.

Lisa Shand, MD of Blueprint, said: “Working with this unique and eye-catching brand has been a pleasure.

“This stunning and delightful range of Moomin stationery bags and gifts has already received a great reception from the trade and I am sure will be equally popular with a large number of consumers.”

The range is set to launch this summer at bookshops, stationery shops, major stores and online.

Caroline Mickler added: “Stationery and gifts are important categories for a major brand, but finding the right partner is even more important.

“Blueprint is a respected and experienced name with fantastic design capabilities and a broad retail distribution network. This range has perfectly captured the appeal of Moomin in a stationery and gift selection of impressive diversity and high quality.”