Decode pre-school show secures full scheduling commitment throughout 2009.With the pre-school series currently performing well in the UK on CITV, agent for the territory Brandzoo is now seeking key licences in the toy and publishing categories for the property.
The Decode Entertainment show launched last month on CITV. It has secured full scheduling commitment throughout 2009.
"Parents often feel guilty about the time children spend watching TV, so we have a responsibility to those parents to make sure we develop a trust that we can educate and entertain their children and Bo on the Go ticks all of those boxes," said Emma Tennant, controller of ITV3 and the CITV Channel.
"I am thrilled to have acquired a programme that not only promotes an active lifestyle, but also instills an active mind in children from an early age."
International TV sales are also encouraging, with broadcasters on board including France 5, RAI Sat (Italy), Channel 9 (Greece), Disney Channel (Spain, Australia and Latin America), Pravia 1 Prevodi (Eastern Europe), M-Net (South Africa) and MBC3 (Middle East).