A portion of proceeds sold from each One Love ice cream tub will be donated to Jamaica’s One Love Youth Camp.
Ben & Jerry’s is celebrating Bob Marley’s legacy with the launch of a new ice cream flavour.
Dubbed One Love, the flavour concoction was developed in partnership with the Marley family and pays homage to the singer’s vision for a better world.
A portion of proceeds sold from each One Love ice cream tub will also be donated to Jamaica’s One Love Youth Camp, a program run by The Bob Marley Foundation and Partners for Youth Empowerment.
One Love first made its debut in the UK last year, and is now heading to the US for the first time.
The ice cream will also be celebrated on May 22nd when Ziggy Marley, musician and eldest son of Bob Marley, will host performances at a party at the Roxy Theatre.