Now in its fifth year, Cristina Angelucci talks us through what to expect.
Firstly, can you run through the basics of the event? When, where, how long it's been running, and some features of the 2012 show?
Bologna Licensing Trade Fair will run from March 19th through to March 21st. An additional 100 properties will be included in the property guide which we will distribute to visitors, offering more than 500 brands available in the Italian and worldwide licensing market. We will have 60 exhibitors in 3,000sqm exhibition area. Companies exhibiting come from Spain, France, Uk, Greece and, of course, Italy.
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