The confectionary group made a series of announcements at ISM.
Europe’s premier manufacturer of character and branded confectionery, Bon Bon Buddies, has unveiled a slew of new product ranges at ISM in Cologne.
The firm has announced a new line, coinciding with the upcoming global theatrical release of Universal Studio’s Jurassic World: Fallen Kingdom in June 2018. Comprising seven sweet treats including a candy excavation kit, surprise eggs and dinosaur gummies in blackcurrant, strawberry, orange and lime flavours, the range will be available in the UK, France, Benelux, central and Eastern Europe, the Nordics, Poland, Germany, Austria, Switzerland and the Middle East. The confectionery will be available to purchase at various stockists across the UK from May.
Bon Bon Buddies has also launched the rebrand of Fruitickles at ISM. Seen for the first time last year, Fruitickles is a fruity and healthier alternative to traditional confectionery, exclusively designed and produced by the Welsh confectioner for Disney’s new healthy living initiative, Disney Kitchen.
Bon Bon Buddies is the only British manufacturer and one of only two European manufacturers to partner with Disney to bring the alternative confectionery to market, which will hit the shelves across the European, Middle Eastern and African (EMEA) region from September. The character-branded range, which comprises five products made of 99 per cent fruit in mixed strawberry, orange and blackcurrant flavours, will be available in singular consumption packs, multipack boxes, surprise bags (large and small sizes) and surprise capsules.
“Our teams have worked tirelessly over the past 12 months to develop and update these three confectionery lines and we’re very excited to finally be showcasing our hard work to ISM delegates," commented Justin Thomas, MD.
“Fun and creativity are elements not only championed by Disney and Universal but are also engrained in our corporate DNA, which has helped us build strong relationships with both brands over the years. We were extremely pleased to secure both of the exclusive licensing contracts to help bring their new confectionery to life across multiple international markets and feel this is testament to the position we’ve built as Europe’s leading character and branded confectioner."