‘Hong Kong audiences already know and love Boomerang’s shows, so the channel will undoubtedly appeal to families with young kids,’ says Boomerang’s Phil Nelson.
Turner’s kids' channel Boomerang is making its way to Hong Kong as part of a distribution deal with Now TV.
From July 1st, Boomerang will be available on Now TV as part of the platform’s Junior Pack, and will give fans access to the channel’s roster of TV shows including Tom and Jerry, Scooby-Doo and Looney Tunes.
Phil Nelson, MD for Turner in Southeast Asia, said: “Hong Kong audiences already know and love Boomerang’s shows, so the channel will undoubtedly appeal to families with young kids.
“We’ve seen this brand grow quickly around the region and gain momentum – hitting the 30 million distribution mark is a great milestone. Now TV subscribers now have access to all three of Turner’s kids’ channels in the region – Cartoon Network, Toonami and Boomerang – so there really is something for everyone.”
Loke Kheng Tham, PCCW's executive VP of Pay TV, added: “Now TV has a diverse range of programs, including many choices for kids.
“We are committed to providing a responsible and entertaining TV environment for children and parents in Hong Kong. We are delighted to partner with Turner, our long established partner, to further enrich our offerings for younger audiences through the launch of Boomerang.”