Find out about the brands which are currently dominating this lucrative area.
Throughout November, Licensing.biz is focusing on the boys sector - and we have put together a heavyweight guide to some of the top properties currently on the market.
From pre-school brands such as Thomas & Friends, Roary the Racing Car and Chuggington, through to the likes of Dinosaur King, Hot Wheels, Ben 10, Bakugan, Power Rangers and Beyblade for older boys.
In addition, lifestyle brands such as JCB and PlayStation join the line-up, alongside properties appealing to the adult male market, such as Family Guy, and film franchises including Tron, Cars, Batman and Harry Potter among others.
To read the full guide, simply click here.