BRAND PROFILE: Asterix

By Dominic Sacco

December 7th 2012 at 10:42AM
BRAND PROFILE: Asterix

With 350 million books sold worldwide, what's next for the classic comic property?

Asterix's success speaks for itself. 

The iconic Asterix and Obelix characters have spawned three live movies, eight animated films and a leisure park in France, Parc Asterix, which draws almost two million visitors every year. 

Notably, a new attraction called Oziris launched at the theme park in April – one of the highest roller coasters in Europe. 

And there’s plenty more to come. With the 35th comic annual out worldwide in 2013, followed by a new computer generated movie in 2014, you can expect buzz to increase in the months and years ahead.

Asterix brand owner Les Editions Albert René says it’s already working with over 100 licensees, and is on the lookout for a master toy partner in time for the launch of the 2014 movie.

Read the full Asterix brand profile here.

 

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.