BRAND PROFILE: Manchester City

By Dave Roberts

August 28th 2009 at 10:53AM
BRAND PROFILE: Manchester City

It's fast becoming one of the biggest football clubs in the world, but what of the licensing programme?

Since being taken over by Sheik Mansour bin Zayed Al Nahyan and the Abu Dhabi Group in the summer of 2008, Manchester City is fast becoming one of the biggest clubs in the world.

Its subsequent spending spree has so far seen around £150m of talent arrive at the City of Manchester stadium, including Robinho, Gareth Barry, Roque Santa Cruz, Carlos Tevez and Emmanuel Adebayor.

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