BRAND PROFILE: Paddington Bear

Samantha Loveday

By Samantha Loveday

May 21st 2008 at 10:42AM
BRAND PROFILE: Paddington Bear

It's the 50th anniversary of the bear from Peru this year. Licensing.biz finds out more.

Paddington Bear is in some illustrious company; he shares his 50th birthday this year with, amongst others, the Lego brick, the Smurfs, the Grammys and The Osmonds (it’s amazing what a quick search on Google will turn up).

And, while the bear from Peru won’t be embarking on an anniversary tour like Donny et al, there are some pretty hefty marketing plans in place to help him celebrate.

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