Brands are failing to tap into £1.2 trillion Muslim lifestyle sector, says MLE Connect

Robert Hutchins

By Robert Hutchins

April 14th 2016 at 10:18AM
Brands are failing to tap into £1.2 trillion Muslim lifestyle sector, says MLE Connect

The UK is now seen as a key market for the Muslim consumer lifestyle market.

The world’s biggest brands and businesses are still missing out on the trillion pound Muslim lifestyle market, according to the trade body MLE Connect.

Billed as the UK’s first ever B2B conference discussing the fast-growing Muslim lifestyle sector, MLE Connect saw over 150 firms take part in its London event that highlighted the growth of the market over the last decade.

The event welcomed big brand names such as Tesco, Asda and Oglivy Noor as it ran seminars chaired by industry experts, panel discussions and networking sessions across a number of sectors such as fashion, foo and drink, travel, media and more.

The UK is now seen as a key market for the Muslim consumer lifestyle market that as one of the fastest growing sectors globally carries an estimated value of £1.2 trillion.

And despite the success of this year’s MLE Connect event, the organisers state that there are still numerous brands and businesses missing out on the chance to tap into its gold mine.

“The entire conference was designed to stimulate debate about how the Muslim lifestyle sector has evolved and hot to capitalise going forward,” said Tahir Mirza, founder and director of MLE Connect.

“The sector provides a huge opportunity for brands and businesses across the UK and the world and it is only going to get bigger.

“We are now looking forward to the Muslim Lifestyle Expo in October in Manchester and putting brands and businesses in front of Muslim consumers.”