Brands with Influence to develop licensing push for Match of the Day

Billy Langsworthy

By Billy Langsworthy

June 14th 2016 at 12:31PM
Brands with Influence to develop licensing push for Match of the Day

BWI expects to the first MotD products to debut this autumn for the new 2016/17 season.

BBC Sport has appointed Brands with Influence as the licensing agency for Match of the Day.

With over 50 years of heritage, the key sports brand is now being made available for licensing.

“Match of the Day is a unique property that brings together audiences across all ages and we are really excited about the opportunity to develop this key sports brand," said Dom Wheeler from BWI Licensing.

"There are few non team specific sports brands that can boast the loyal audience that watches Match of the Day.”

Brands with Influence is already underway with the first licensee negotiations and expects to see the first products in the market this autumn for the new 2016/17 season.