Universal-owned company, Bravado has signed up to manufacture and distribute merchandise for The Rolling Stones.
The agreement builds on a recent partnership between Universal and The Rolling Stones, which covers future albums as well as all the band’s post-1971 studio releases.
The firm will work with the band to create integrated product offerings that make use of their merchandising, audio and visual content across a variety of platforms including physical, mobile and online.
Bravado CEO Tom Bennett commented: “Throughout their storied career, The Rolling Stones have created one of the world’s most seminal and awe-inspiring bodies of work, and we are delighted to welcome them to the Bravado family.
“Moving forward, we are looking forward to integrating all of the resources we now have on hand – from their merchandising to all of their audio and video content – to create dynamic new opportunities that combine music and merchandise in unique exclusive formats, sold to not only existing retailers but to new exciting non-traditional outlets.”