Senior BBC execs will take the stage to reaffirm UK's potential in the kids' media sphere.
Britain is open for business in the global children’s media market, will be the message offered attendees at this year’s Children’s Media Conference.
In the current world climate of diplomatic uncertainty, the annual event is placing onus of relaying the message the UK remains a pool of opportunity in the global children’s media stakes.
Voicing the message, senior executives from the BBC will take to the stage to deliver the Opening Keynote at this year’s conference.
Alice Webb, director of BBC Children’s and BBC North will be joined by James Purnell, the former secretary of state for culture, media and sport and now director of BBC Radio and Education to update attendees on the BBC’s strategy and plans for the whole kids’ media industry for the next ten years.
Greg Childs, editorial director of Children’s Media Conference, said: “In the current world climate our theme that looks at how we can remain ‘Open’ is even more urgent – Britain open for business, the industry open to new ways of working and reaching the kids’ audience, and the audience being encouraged to maintain an open-hearted and open-eyed perspective by the content we create and distribute.
“At CMC we have the best and brightest of the UK and international children’s media industry to discuss how we can best serve young audiences in this rapidly shifting landscape.”
This year’s CMC will also focus on the UK’s opportunities in the global children’s media market at the CMC International Exchange on July 4th, where over 60 commissioners, buyers and co-producers including senior industry executives will meet UK delegates to hear project pitches.
Now in its 14th year, The lChildren’s Media Conference is dedicated to supporting children’s media, welcoming independent producers, broadcasters, film makers, commissioners, licensing executives, distributors, publishers, media producers, writers and more.
The event will be held at the Crucible Theatre in London on July 4th.