Britannia High dances into new territories

By Katie Roberts

December 5th 2008 at 10:14AM
Britannia High dances into new territories

ITV Global Entertainment has announced deals with key global broadcasters for musical-drama, Britannia High.

The series has been bought by HBO Latin America, where it will premiere in 2009, it has also been acquired by MBC in the Middle East, Seven Network Australia and Nickelodeon Australia.

Tobi de Graaff, global director for International TV distribution at ITV Global Entertainment said: “Britannia High has performed well in the UK amongst the tween and young adult audience – where it regularly rates number one with the demographic in its primetime slot.

“In just five episodes the show has been watched by over 35 per cent of UK TV viewers and we’re gearing up to launch multiple commercial brand extensions this winter. We’re delighted to have secured deals with these important TV networks – with many more sales to be confirmed shortly.”