Broadway shows to debut as online games

Samantha Loveday

By Samantha Loveday

March 6th 2012 at 10:08AM
Broadway shows to debut as online games

AT New Media seals deal to create slots and bingo for popular stage show hits.

Hit broadway shows such as Chicago, Million Dollar Quartet, Breakfast at Tiffany's and Ghost could be turned into online games, such as slots and bingo.

Working with master agent Creative Licensing Group New York, AT New Media has secured the deal for the new range.

"We are delighted to have facilitated this agreement," said Simon Kay, CEO at AT New Media. "Online gaming customers respond very positively to well known brands, and what are some of the greatest stage show brands in the world will work incredibly well in this sector."

Kay continued: "Brand owners and their representatives often find it isn't part of their skill set to deal in certain, if not all sectors of the digital gaming space and that is when they turn to us. This new deal is a perfect example of how it works: Creative Licensing could see the potential in digital expansion for their show brands and brought us on board as we are specialists in the online gaming sector."