Bulldog reels in more partners for Enid Blyton

Jack Ridsdale

By Jack Ridsdale

July 13th 2017 at 10:25AM
UPDATED July 13th 2017 at 11:44AM
Bulldog reels in more partners for Enid Blyton

Bulldog adds Smiffys and Widdop and Co. to the brand's roster of licensees.

Bulldog Licensing has announced new additions to its roster of licensees for the Enid Blyton brand in the form of Smiffys and Widdop and Co.

The new deals will see Smiffys produce fancy dress for World Book Day 2018 featuring characters from The Famous Five, Malory Towers and The Twins at St Clare’s. Meanwhile, Widdop and Co. Ltd is on board for a range of products, including ceramics, glassware, kitchen accessories, camping kits, cushions, gardening items and baking items.

This adds to a growing licensing programme, with Gibsons recently signed for puzzles and The Lagoon Group for toys and games. Bulldog Licensing is launching The Famous Five programme this year to coincide with the 75th anniversary of the first book, with greetings cards, stationery, and gift products all on the way. In addition, a series of tongue-in-cheek Famous Five books for grown-ups has been a publishing sensation – regularly topping the bestseller charts. 

“We are dealing with a huge amount of interest in the Enid Blyton brand, as evidenced by signing four licensing agreements in just the last few weeks,” says Bulldog Licensing director Vicky Hill. “Licensees are anxious to tap into the huge nostalgic appeal of Enid Blyton’s work and we expect to be announcing even more deals soon.”