Poetic Brands and Rascals will design a line of adult apparel and games, respectively.
Following the revamp of game show, The Crystal Maze, Bulldog Licensing is rolling out a new licensing programme.
Two partners are already on board to support the TV show, including Poetic Brands and Rascals.
Poetic Brands will design a line of adult t-shirts, nightwear and underwear, while Rascals is set to launch board games, card games, puzzles and travel games inspired by The Crystal Maze.
“There are few game shows that match The Crystal Maze for iconic appeal and the new version is creating a whole new generation of fans, so the brand offers huge potential for licensing,” said Rob Corney, MD of Bulldog.
“We’ve already got two great partners on board and expect to be making more announcements very soon.”