The Biltong Farm, a Lincolnshire-based company, will supply the dried meat snack to pubs, clubs and bars.
Bulldog Licensing has signed a new deal that will see Bully, the emblem from gameshow Bullseye, appear on packs of British-made biltong.
“Bullseye enjoys huge brand awareness and this is a great use of the license, as I’m sure drinkers will be more than ready to dip into a pack of Bully Biltong,” said Vicky Hill, licensing manager at Bulldog Licensing.
“Over recent years the pub snack market has changed massively, and I can think of no better brand to help promote the growth of biltong as consumers look to move away from less healthy snack products.”
The Bullseye-branded biltong is set to hit the market thanks to The Biltong Farm – a Lincolnshire-based company that will supply the dried meat snack to pubs, clubs and bars.