BWI and Brown Trout join Silverstone Circuit Heritage licensing programme

Jack Ridsdale

By Jack Ridsdale

November 22nd 2016 at 10:09AM
BWI and Brown Trout join Silverstone Circuit Heritage licensing programme

Blonde Sheep Licensing to partner with the manufacturers for apparel and calendars.

Following a position reception to the Silverstone heritage range from manufacturers and retailers, BWI and Brown Trout have signed deals to launch a range of heritage products using photographic images, past programmes and memorabilia from Silverstone’s archive.

BWI will launch a range of apparel featuring imagery of the historic motor racing destination as well as accessories including phone cases, key rings, wallets and lanyards. These products will be available in High Street retailers, department stores and grocers in early 2017.

Brown Trout will launch a range of calendars for 2018.

“We’re thrilled to be working with BWI and Brown Trout who are leaders in their categories," said Natasha Dyson, managing director at Blonde Sheep Licensing.

"BWI really understood what we wanted to achieve and saw the potential for the Silverstone heritage range.  The retail reaction has been amazing and BWI have worked very quickly to ensure we’ll have products launching early next year.”