Care Bears strengthens presence down under with new Australian partnership

Robert Hutchins

By Robert Hutchins

September 6th 2013 at 10:48AM
Care Bears strengthens presence down under with new Australian partnership

New deal will see stationery, accessories, housewares and showbags premiere across the region

AG Properties is building on the success of its kids property Care Bears, in Australia appointing Licensing Essentials to develop a new line of stationery, accessories and more across the region.

The deal, secured by AG Property's licensing agent Wild Pumpkin, will also introduce a range of Care Bears branded housewares and show bags to the Australian market.

Care Bears TV series Adventure in Care a Lot currently airs on the country's Boomerang network, while DVDs from Beyond Entertainment are boosting the popularity of the brand in the territory.

This autumn will also see the new series Welcome to Care a Lot air on Network 11 while Entertainment Store will launch Care Bears character costume meet and greets at key retail locations.

Australian fans can also look forward to a range of new products in apparel, sleepwear and publishing.  

Carla Silva, senior vice president of global licensing for AG Properties, said: "Boasting some of the most passionate Care Bears fans in the world, Australia has become an extremely important region.

"We're thrilled to grow the brand by delivering a range of exciting products and a variety of entertainment opportunities to the property's legions of fans down under."