Care Bears take flight with Singapore airline

By Rob Hutchins

July 24th 2013 at 10:46AM
Care Bears take flight with Singapore airline

Popular children's brand teams with Changi Airport for plush giveaway.

AG Properties has teamed up with Singapore's Changi Airport to promote its popular children's brand, Care Bears.

The 'Be a Changi Millionaire' promotion offers travellers the chance to win a Care Bears plush as well as enter the Millionaire draw with any airport purchase over $30 in a single receipt.

Running until October, the promotion will offer visitors the chance to receive any one of four care Bears, including Cheer Bear, Funshine Bear, Good Luck Bear and Share Bear.

The move intends to showcase the growth of AG Properties within the Asian market.

Carla Silva, vice president of global licensing for AG Properties, said: "As we continue to ramp up presence for our brands internationally, we are always looking for innovative ways to bring our products an their messages to consumers.

"This promotions is another fun way to generate awareness and create excitement for the growth of Care BEars in the Asian markets."

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