Caroline Mickler bags another Moomins deal

By Samantha Loveday

June 9th 2011 at 12:27PM
Caroline Mickler bags another Moomins deal

Disaster Designs creates Woodland Collection, ten-piece branded lifestyle range.

The Moomins licensing programme continues to build, with Caroline Mickler signing up Disaster Designs to produce a special fashion accessories range.

The Woodland Collection is a ten-piece line including bags, a flask, a washbag, a make up bag and an overnight bag, as well as accessories. Disaster Designs has already enjoyed success with The Moomins, winning the best branded/character category at the 2010 GA Gift of the Year Awards for its fashion bags.

"After the success of the Moomin fashion bags line we were keen to extend our involvement with this original and delightful brand," said Neil Gauckwin, sales manager at Disaster Designs. "It lends itself perfectly to young women's lifestyle products: it looks fabulous on quality gifts and accessories while remaining fun, appealing and totally unique."

Caroline Mickler added: "Disaster Designs has shown how well it can encapsulate the unique appeal of the Moomin brand and combine it with high quality design. The Woodland Collection is stylish and fun - perfect for the young women's market that is such a strong focus for the Moomin brand."