Cartamundi deals in with Hasbro

Samantha Loveday

By Samantha Loveday

January 13th 2014 at 10:45AM
Cartamundi deals in with Hasbro

New line of card games based on top brands on the way.

Cartamundi is teaming up with Hasbro for the launch of a new line of card games based on some of the firm’s best selling brands, with an enhanced digital experience.

Cartamundi is currently developing a wide range of card games based on Hasbro’s core franchise brands including Transformers, Littlest Pet Shop, My Little Pony, plus family games brands such as Monopoly, Guess Who? and Cluedo.

The range explores new playing card experiences with interactive cards connected to smartphones and tablets to enhance the overall playing experience for consumers.

“We’re entering into an incredibly strong partnership with Cartamundi, bringing together our brands with their great innovation and strength in the industry; we’re really going to create something very new and exciting together,” said James Walker, VP brand licensing and publishing EMEAP at Hasbro.

Chris Van Doorslaer, Cartamundi Group CEO, added: “We are very excited to be partnering with Hasbro and combining both our key strengths to bring a new way of playing cards for individuals and families alike. We share a common focus with Hasbro on creating fast, fun, family entertainment.”