The campaign will offer kids the chance to design their own Weetabuddy character as part of a competition.
Cartoon Network has renewed its Weetabuddies campaign to inspire kids to get creative and enjoy a healthy breakfast.
The campaign will offer children the chance to see their cereal creations brought to life on-air in September.
Kids looking to enter the competition are encouraged to upload a photo of their Weetabuddy creation, with the most creative being selected by Cartoon Network and Weetabix to star in TV spots.
The two winners will also win a trip to London and the chance to visit a recording studio to direct the voiceover artists behind their characters.
“We are delighted to be working with Weetabix again in 2017 as part of their renewal of the hugely popular Weetabuddies campaign. This year’s partnership will see Weetabix continue the successful sponsorship of Breakfasts on Cartoon Network,” said Andrew Mallandaine, UK sales director at Turner.
“Our Cartoon Network viewers loved the award-winning Weetabuddies creative we featured on-air last year and we hope the campaign will continue to encourage kids to get creative and excited about Weetabix’s healthy breakfast cereal.”
Following the partnership, Weetabuddies sponsorship will feature in peak breakfast time slots on Cartoon Network throughout April, July, September and November.
Charlotte Hunt, Weetabix brand manager, added: “In 2016 the Weetabuddies campaign was hugely successful for us delivering an increase in sales, the brand’s biggest viral success, and over 10,000 competition entries, as well as having a positive impact on consumers viewing the brand as more exciting, tasty and fun.
“It’s hugely exciting to be partnering with Cartoon Network again in 2017 and means we’ll be on kids’ TV for 52 weeks of the year, encouraging families to get creative and enjoy a fun and nutritious breakfast.”