A raft of new retailers and fashion partners are on board to support the brand including Daisy Street and SunCity.
Cartoon Network is expanding its fashion offering for The Powerpuff Girls, with a slate of new partners.
New to the line-up is online retailer Daisy Street, who will roll out a ladieswear range including t-shirts, jumpers and sweatshirts through its own website in addition to ASOS, New Look and Zalando.
Meanwhile, Spanish fashion label Lefties and Commerciale Campana Srl will build the brand’s European offering, with a kids’ footwear collection.
CYP Imports has also been snapped up to develop bags and SunCity for kidswear and accessories in Iberia. Tvoe in Russia will launch ladieswear, Cookie in Benelux will debut kidswear, ladieswear and accessories and lastly, Sahinler in France will design kidswear, ladieswear and accessories.
“We believe that The Powerpuff Girls has real potential to become an evergreen fashion brand, thanks to its relevance, broad commercial appeal and strong social credentials,” said Johanne Broadfield, VP of Cartoon Network Enterprises EMEA.
“What’s more, the rich and vibrant look of the brand allows us to live up to the growing consumer hype through exciting and highly creative partnerships across every retail tier.”
This weekend will also see Fyodor Golan showcase its Powerpuff Girls A/W17 collection during London Fashion Week.