Cartoon Network reveals licensing expansion plans for South Asia

Jade Burke

By Jade Burke

September 22nd 2016 at 10:46AM
Cartoon Network reveals licensing expansion plans for South Asia

‘We are looking at driving strategic partnerships across various categories in the coming months,’ says Turner’s Siddharth Jain.

Cartoon Network Enterprises (CNE) is set to ramp up its ambitions in South Asia, with plans to reach double-digit growth.

The company is aiming to expand into new South Asia markets of Sri Lanka and Nepal in partnership with FMCG brands including Perfetti, Heinz, Unilever, Parle, Mondelez, United Biscuits and Kellogg's.

CNE is also seeking more partnerships with players in retail, e-commerce and FMCG sectors, to help strengthen its position in the market.

“The licensing and merchandise segment has evolved over the years and is currently witnessing a strong upswing due to e-commerce explosion in South Asia,” said Siddharth Jain, MD of Turner India.

“We are looking at driving strategic partnerships across various categories in the coming months and providing different touch points for our fans to experience our brand.”

A preview of the firm’s plans for 2017 were also unveiled during the Cartoon Network Enterprises roadshow on September 20th, in Mumbai, where over 200 trade partners attended.

Jain added: “This roadshow provides an ideal platform for us to connect with our current and potential clients to showcase our portfolio and significant range of products.”