Cartoon Network taps Pacific Licensing for Southeast Asia push

Robert Hutchins

By Robert Hutchins

January 27th 2016 at 10:25AM
Cartoon Network taps Pacific Licensing for Southeast Asia push

Pacific Licensing Studio will will work to drive the licensing business regionally for global franchises such as The Powerpuff Girls, Ben 10, We Bare Bears and Adventure Time.

Cartoon Network has appointed Pacific Licensing Studio to represent its consumer products division across Southeast Asia.

Under the new partnership, Pacific Licensing Studio will will work to drive the licensing business regionally for global franchises such as The Powerpuff Girls, Ben 10, We Bare Bears and Adventure Time.

The announcement arrives as Cartoon Network gears up for the reimagined return of two major properties in 2016 – Ben 10 and The Powerpuff Girls – both equipped with an all-new consumer products program.

“Pacific Licensing already represents our sister company, Warner Bros. Consumer Products, so we know they have a track record of delivering results for strong brands in the region,” said Melissa Tinker, Vice President of Cartoon Network Enterprises, Asia Pacific.

“In particular, we know that Pacific Licensing will ignite genuine passion with our retailers and consumers alike, and propel our business forward in this landmark year for Cartoon Network.”

The deal stretches across Southeast Asia including major markets such as Taiwan, Thailand, Singapore, Malaysia, Indonesia and the Philippines.

Neal Rudge, partner from Pacific Licensing, added: “The partners and the entire crew at Pacific Licensing couldn’t be more thrilled to be working with Cartoon Network Enterprises in Southeast Asia and Taiwan.

"With new animation coming out for exceptionally strong franchises such as Ben 10 and the re-launch of The Powerpuff Girls, as well as delightful new properties such as We Bare Bears, Cartoon Network continues to define itself as one of the most vibrant content houses in Asia, and it will be our great privilege to help bring their licensing business to the next level in the region.”

The Powerpuff Girls licensing program is one of Cartoon Network’s top-grossing franchises ever, having generated more than $2.5 billion in retail sales since its debut. Ben 10, meanwhile, has seen a successful toy, interactive and home entertainment line-up help it to generate $4.5 billion in global retail sales to date.