New stationery lines on the way in Italy for American Greetings properties.
American Greetings Properties will be working with Italian firm Cartorama on new lines of stationery and back to school products for Care Bears and Twisted Whiskers.
New products to be introduced will include notebooks and folders, agendas, plush gifts, backpacks and other stationery and back to school items.
In addition, Cartorama will be launching two separate Care Bears programmes for children and teens, plus a line of greetings cards in 2011.
"Cartorama has a very impressive track record in helping to establish top brands and we are very excited to work with them to bring the Care Bears and Twisted Whiskers characters to our fans in Italy," said Carla Silva, VP of licensing at AGP. "We have some great products that we will be introducing as part of this collaboration and we can't wait for children and teens to enjoy them."