CBS Consumer Products signs partners for Cheers, Star Trek, Mighty Mouse and CSI

Billy Langsworthy

By Billy Langsworthy

June 10th 2014 at 10:26AM
CBS Consumer Products signs partners for Cheers, Star Trek, Mighty Mouse and CSI

A Cheers snack line will launch in Canada.

CBS Consumer Products has signed a raft of international deals across several categories for products inspired by Cheers, Star Trek, Mighty Mouse and CSI.

The firm has signed a deal with New World Distributors to launch a Cheers snack line in Canada, spanning peanuts, pretzels and corn nuts.

For Star Trek, Gary Gurmukh Sales will launch souvenir merchandise across Canada while NTD Apparel will create Star Trek and The Big Bang Theory co-branded apparel.

Hunter will launch Star Trek gift and novelty products and Brooklyn Briefcase has signs to launch Star Trek martial arts apparel and accessories in the US and Canada.

Star Trek fans in New Zealand and Australia will soon be able to buy Star Trek men's sleepwear, underwear, socks and outerwear.
 
In Asia, Wanyabe Co is bringing Mighty Mouse phone cases, cosmetics, tote bags and apparel to Japan while in China, Fujian Mak Sum Footwear Co. is introducing a line of Mighty Mouse-branded infant and children’s footwear.
 
Tactic Publishing (Finland) will launch the Nordic translation of Club CSI books to Norway, Denmark, Finland and Sweden.

Additionally, Kronsegler will launch a line of CSI watches in Germany, Switzerland, Australia and China and Sun City will be launching a line of t-shirts in France inspired by CSI, Dexter and NCIS.
 
“These deals showcase the range of the CBS portfolio and its popularity all across the globe,” said Liz Kalodner, executive vice president and general manager of CBS Consumer Products.

“Whether it’s the international powerhouse, Star Trek, or classic series like Cheers, there is a pop-culture currency with our brands that is felt in every corner of the world.”