Blues Clothing and Aykroyds/TDP Licensing sign up as apparel licensees for the pre-school brand.
Blues Clothing will launch all apparel at retail from autumn/winter 2011 featuring Little Charley Bear. The line will include outerwear for boys and girls featuring denim, hoodies, tee-shirts, dresses, leggings and jackets for those aged one to four years.
Patrick Bailey, Blues comments: “We are excited to launch our new Little Charley Bear products to key retailers all around the country – we are letting our imagination run wild with this one, and we have an exciting collection already in development.”
Aykroyds/TDP Licensing will also launch its new Little Charley Bear collection in autumn/winter 2011, which will include underwear and nightwear for boys and girls up to four years.
Andrew Haydon, commercial and finance director, Chapman Entertainment said: “Blues and Aykroyds are two very well known and respected companies, with excellent retail contacts and design capabilities.
"They have been longstanding partners of Chapman, and we look forward to working with them on Little Charley Bear.”
David Aykroyd added: “We are really pleased to be working with Chapman Entertainment once again. We fell in love with Little Charley Bear when we were first introduced to the property and we are thrilled to be bringing it to retail with adorable nightwear/underwear collections for girls and boys.”