Cbeebies character lends support to auction in aid of Childline.
Chapman Entertainment has joined forces with Heart FM and a number of other partners to support the station's latest charity appeal in aid of Childline.
Together with Serena Hotels and Kenya Airways, Chapman has donated a family holiday to Kenya, as well as a goody bag containing a Raa Raa the Noisy Lion DVD, books from Penguin and toys from Tomy.
With bidders having registered their interest online, the auction is due to take place on air on March 8th, with all money raised going towards the Have a Heart appeal, which is supporting the children's charity.
"We are incredibly pleased to be supporting this auction in aid of Childline, a charity that is particularly relevant to us as children are at the centre of everything we do," said Valerie Fry, commercial director at Chapman Entertainment.
Vickie O'Malley, MD of CPLG UK, which is the licensing agent for Raa Raa, added: "This wonderful Raa Raa prize is a great addition to the auction. Thanks to our partners for donating prizes and we wish Heart FM and Childline all the very best for a successful campaign."