Character Options signs Manchester City licence

By Dominic Sacco

January 21st 2013 at 8:24AM
Character Options signs Manchester City licence

It's the latest club to join he portfolio of Sports Stars teams.

Character Options has signed Manchester City Football Club for its Sports Stars toy range.

Manchester City will join the line-up in July, with famous players such as Silva, Hart and Kompany available. 

The players will be depicted in next season’s 2013/2014 home and away kits. Each figure’s head is 3D and digitally sculpted to ensure the mini-figures match their real-life counterparts.

Mark Hunt, Character Options Brand Manager, commented: “We are delighted to be adding Manchester City Football Club to the collection. They are the current Premier League Champions and will be much sought after by fans. 

"The Sports Stars brand has got off to a tremendous start with the micro-figures really driving the brand. Play-sets enhance the gameplay but it’s the teams that kids want to build, whether all in one team kit or their own fantasy dream team."

Other Character Building Sports Stars licences include Manchester United, Liverpool F.C., Tottenham Hotspur, Chelsea F.C. and Arsenal F.C. 

There will be 60 new micro-figures to collect in Series 2, just in time to kick off the new football season. 

The range will be supported with high profile marketing throughout the year in kids’ football press, on TV and online sites such as BinWeevils. 

Plus, campaigns such as the Golden Boot, which sees kids redeeming Golden Boot Tickets for grass roots prizes, will also continue throughout the year.

For more information call Character Options on 0161 633 9800.

 

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