Character World catches Justin Bieber fever

Samantha Loveday

By Samantha Loveday

April 7th 2011 at 10:32AM
Character World catches Justin Bieber fever

Full range of bedroom textiles featuring teen pop sensation to launch in the autumn.

Character World is to design a full line of bedroom textiles featuring pop sensation Justin Bieber, after teaming up with merchandising company Bravado.

Bedding and accessories including sleeved fleeces and cushions will be available from the autumn at retailers including Argos and Littlewoods, as well as online directly from Character World from the end of April.

"Teenage girls are wanting more than just a poster on their bedroom walls," explained Danny Schweiger, joint MD at Character World. "Bieber fever is sweeping the nation and Character World will be ensuring the pop superstar is featured on the bedding of girl fans across the country.

"It's a real coup for the business."