Character World launches bed range

Samantha Loveday

By Samantha Loveday

October 23rd 2009 at 10:29AM
Character World launches bed range

High profile brands including Disney's Cars, Toy Story, Peppa Pig, Thomas & Friends and Me to You all signed.

After a successful decade producing bedroom accessories, Character World is expanding its product range to include a licensed toddler bed.

My Big Bed will feature images of a number of popular characters including Cars, Toy Story, Peppa and George Pig, Thomas & Friends and Me to You.

As well as the bed, the company has developed a full toddler bedding range, which includes a bedding starter bundle of a duvet, pillow and matching branded covers. Mattresses are also available.

After an exclusive launch earlier this year, the beds are now available to retailers across the UK. The product is suitable for children aged from 18 months to five years.

"We've been developing the toddler bed for a number of months ensuring it is child friendly, high quality and value for money," said Danny Schweiger, director at Character World. "The fact that it is branded with high profile characters means it's going to be a big hit with toddlers and parents across the UK.

"I'm extremely happy to be taking this product to market. In the coming months, we'll be expanding the range to feature more of our licences. We're constantly developing exciting products to complement our ranges and have recently added a number of products such as outdoor furniture and inflatable products to our portfolio."